Red Bull remains Austria’s most valuable brand – Austria’s Top 10 Brand Corporations 2018

Energy drink manufacturer Red Bull remains Austria’s most valuable brand corporation by a significant margin. The strongest growth was achieved by Novomatic, Erste Bank Group and OMV

The European Brand Institute evaluates the country’s most valuable brands every year. The Top 10 in the Austrian brand value study 2018 represented brand value totalling around EUR 33.2 bn.

With a brand value of EUR 15.4 bn (+0.9%), Red Bull remains unchallenged at the top of the latest ranking. In second place by a considerable margin is the Tyrolean crystal producer Swarovski , achieving an 2.7% rise in value to EUR 3.6 bn. Gaming group Novomatic whose brand is worth EUR 3.4 bn (+7.5%), came third, thereby giving Novomatic the strongest growth of any brand.

Retail giant SPAR successfully claimed fourth place with a brand value of EUR 2.4 bn (+4.1%), followed by the Raiffeisen Bank Group , the Österreichische Bundesbahnen (ÖBB) , the Erste Bank Group ,  the oil and gas company OMV , furniture retailer XXX Lutz and insurance firm Vienna Insurance Group-VIG .

The Austrian brand value study is already in its 15th year. Of the 500 largest companies in Austria measured by revenue, the study examines the brands which are at least 45% Austrian-owned. Finally, over 180 Austrian brands in 16 sectors were analysed and evaluated.

Source: Austrian Business Chamber

Share This