KTM continues to increase market share and expands dealer network

KTM continues to storm ahead and has become a market leader in not just Offroad motorcycles. The Austrian manufacturer has established a strong presence in all Street segments with the Travel segment being their core market in South Africa. The KTM Group has taken the lead in the country amongst its competitors when it comes to capacities of 120cc+ and is sitting at a total market share of 16.7% (source: eNaTIS, October 2020), ahead of the likes of Honda and BMW and with the remainder of its Japanese competitors hovering around the 5% mark.

A strong network of KTM dealers has been a big contributor to the company’s success, selling its diverse range of motorcycles and accessories and ensuring professional service to its clients. It comes as no surprise that KTM is now looking at expanding their presence and growing their market share even further, and what better place to look at than the Western Cape with its endless diversity and potential for any type of riding.

KTM Paarl to open its doors in December

KTM has monitored the dynamics within the market over the last few years and an influx of people moving to the Western Cape has led to the opening of a new independently owned dealership in the Cape Winelands. KTM Paarl will open their doors to the public this December.

Miguel Lage, dealer principal and shareholder at the existing RAD KTM dealership in Sunninghill, has taken on this new adventure together with his partners who have committed to opening a brand new KTM store in the Western Cape. Run by an expert team, clients can look forward to the full KTM experience: “Our aim is to provide our customers with the full ‘Essence of Orange’ through exceptional service and value.”, says Miguel Lage.

“Broadening our footprint in the Western Cape is the next step in capturing a broader client base. We don’t just want to sell products, but rather offer a sense of belonging and a way to tap into the KTM lifestyle. With our diverse range we have a motorcycle that suits everyone, from beginner to expert, from junior rider to more seasoned riders and for the rider who prefers to explore the roads less travelled on their own or as a group of adventurers and friends. By having two dealerships in the Western Cape, KTM Cape Town in Paarden Eiland on the outskirts of the city centre of Cape Town, and KTM Paarl, catering for the Cape Winelands clientele, we believe that our dealerships are conveniently situated for our Western Cape clients”, says Franziska Brandl, Managing Director KTM Group South Africa.

KTM Paarl is conveniently situated in Zandwyk Park, Suid Agter Paarl Road, Paarl, just off the Old Paarl Road (R101) and short-term plans foresee the dealership to move into a brand-new flagship store about to be erected at Paarl Junction next to the N1.

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